Shape the Future of Marketing and Digital Communications
Our digital communications and marketing-focused program offerings:
The career trends in communications and marketing are clear – the demand for professionals with digital skills is sky high and growing rapidly with 46,200 new jobs expected to be available by 2020 (Bureau of Labor Statistics, 2020). Digital channels (search engines, websites, social media, email, mobile, etc.) and technology have transformed what it means to be a communication or marketing specialist.
Northeastern's College of Professional Studies offers two Bachelor Completion programs which provide students the in-demand skills and hands-on experience necessary to advance a career in the exploding fields of digital communications and marketing.
- Bachelor of Science in Management with an optional concentration in Digital Marketing
Bachelor of Science in Digital Communication and Media
Learn more details about both of these programs below.
Talk to an Enrollment Counselor
"The education I have been receiving from Northeastern has been extremely valuable, as it has taught me how to compose not only concise and well thought out presentations, but the innate methods in placing strategy as well."
-Tanuja Chenna, Northeastern University student, BS Management
Which program is best for you?
BS in Management with a concentration in Digital Marketing
- Gain an in-demand skillset in marketing, digital communication, and digital business through a curriculum that pairs business management concepts with specialized courses in the latest marketing strategies, tactics, and concepts.
- Explore content curation/creation, and user experience design as well as the laws affecting digital marketing, Search Engine Optimization (SEO), and marketing analytics.
- Collaborate with peers from the digital media and communication domain by participating in interdisciplinary marketing projects.
BS in Digital Communication and Media
- Gain real-world experience and apply what you’ve learned in the classroom by participating in Northeastern's unique Virtual PR Firm where you will work with a team of students around the country to design, implement, and manage a communications campaign for a real-life client.
- Develop a range of digital competencies, from research and content creation to assessment and channel development.
- Build virtual workplace skills, from presentations to team collaboration, that will enable you to succeed regardless of where your future employer may be based.
"In today’s competitive job market, you absolutely have to have at least a bachelor’s degree to remain competitive. I also wanted to make sure that I had a degree from a prestigious university that could stand by its students and that had a broad alumni network."
- Carmen Urbonas, Bachelor's Completion StudentAbout Northeastern
Founded in 1898, Northeastern is a global research university and the recognized leader in experiential lifelong learning. Our approach of integrating real-world experience with education, research, and innovation empowers our students, faculty, alumni, and partners to create worldwide impact.
Our global university system provides our community and academic, government, and industry partners with unique opportunities to think locally and act globally. The system—which includes 13 campuses across the U.S., U.K., and Canada, 320,000-plus alumni, and more than 3,800 partners worldwide—serves as a platform for scaling ideas, talent, and solutions.
Northeastern’s personalized, experiential undergraduate and graduate programs lead to degrees through the doctorate in 10 colleges and schools across our campuses. Learning emphasizes the intersection of data, technology, and human literacies, uniquely preparing graduates for careers of the future and lives of fulfillment and accomplishment.
Our research enterprise, with an R1 Carnegie classification, is solutions oriented and spans the world. Our faculty scholars and students work in teams that cross not just disciplines, but also sectors—aligned around solving today’s highly interconnected global challenges and focused on transformative impact for humankind.